Performance Marketing

We reach the wealthiest buyers in the world

Data-driven marketing for luxury real estate and investment brands. From the first Google search to a qualified investor lead — 18+ years across performance, programmatic and brand campaigns.

Channel Playbook

SEA first. Then SEO, GEO and scale.

A proven build-up: instant visibility, compounding growth and scalable reach — tuned for a globally affluent audience.

Phase 1 · Instant

SEA – Google Ads

Top of the sponsored results from day one for the highest-intent keywords. We lock in visibility immediately and steer toward qualified enquiries.

Phase 2 · Compounding

SEO – Organic Visibility

Durable top rankings for high-value search intent around luxury real estate and investments. Visibility that compounds in value over time.

Phase 2 · Compounding

GEO – AI Search Engines

Visibility inside ChatGPT, Gemini and Perplexity answers. Be present where affluent buyers now research — before the competition is.

Phase 3 · Scale

Programmatic & Display

Precise targeting and retargeting of affluent audiences across premium environments — data-driven delivery, continuously optimised.

Phase 3 · Scale

Paid Social

Meta and LinkedIn campaigns with lookalike and interest targeting on high-net-worth profiles — for reach and high-value leads.

Phase 3 · Scale

DOOH

Digital-out-of-home in premium locations and wealth hubs — brand-building presence exactly where the audience moves.

Playbook

From click to qualified investor

How we translate the channel mix into a funnel that reaches and qualifies affluent buyers and investors worldwide.

01

Global intent capture

SEA, SEO and GEO capture demand at the exact moment people search for luxury real estate and investments worldwide.

02

Affluent audience targeting

Programmatic, display and paid social reach high-net-worth profiles across markets and languages.

03

Multilingual landing & retargeting

Conversion-optimised, localised landing pages plus retargeting keep interested buyers in the funnel.

04

Qualified lead handoff

Only pre-qualified, sales-ready investor leads are handed over — measurable and fully traceable.

Projects & Track Record

Marketing I have run for clients

Selected stations across agencies and media houses — and the campaigns I steered there for clients.

HY

HYGH AG

Sales Manager · 2025

Direct sales of innovative Digital-Out-of-Home advertising solutions. Built bespoke campaign strategies for direct clients across a range of industries.

DOOHProgrammaticCampaign Strategy
DOOH in premium locations
TRG

TRG | The Reach Group

Senior Digital Marketing Manager · 2022

CPO cooperations plus performance and branding & awareness campaigns. Brand-safe video inventory with whitelisting on a CPCV basis for major clients.

PerformanceBrandingBrand-Safe VideoCPCVGoogle Ads
16+ marketing skills
MP

Mediaplus Realtime

Senior Audience Broker · 2021 – 2022

Programmatic buying and management of display advertising with performance monitoring — data-driven targeting of high-value audiences.

ProgrammaticDisplayAudience TargetingPerformance Monitoring
PM

Publicis Media

Senior Programmatic Manager · 2020

Programmatic campaign management and display delivery with continuous performance monitoring inside one of the world’s largest media agencies.

ProgrammaticDisplayPerformance Monitoring
YB

Ybrant Digital

Senior Sales Manager · 2011 – 2013

Sold digital advertising solutions for an international digital-marketing group — building long-term client relationships.

Digital AdvertisingSales
TP

target performance

Senior Account Manager · 2010 – 2011

Managed and grew performance-marketing accounts with a focus on measurable results and client growth.

Performance MarketingAccount Management
MA

metaapes GmbH

Affiliate Marketing Manager · 2006 – 2010

Built and managed affiliate-marketing programmes as account manager — the start of nearly two decades in performance marketing.

AffiliateAccount Management

Ready to reach the right audience?

Let’s talk about a strategy that attracts affluent buyers and investors worldwide.

Book a call